AI that works.
AI agents, automation, voice AI and AI employees, built around the way your business actually works.
- Signal: New lead, Website form, Done
- Understand: Pricing request40-person company, Done
- Agent: Sales agentQualifies the lead, Done
- Tools: WhatsAppOffers two times, Done
- System of record: CRMRecord updated, Done
- Outcome: Meeting bookedSales lead notified, Done
- Signal: New leadWebsite form, Done
- Understand: Pricing request40-person company, Done
- Agent: Sales agentQualifies the lead, Done
- Tools: WhatsAppOffers two times, Done
- System of record: CRMRecord updated, Done
- Outcome: Meeting bookedSales lead notified, Done
Event log
- 09:41:05Sales agent qualifies the lead as a fit
- 09:41:06WhatsApp reply sent with two meeting times
- 09:44:18Reply received; CRM record updated
- 09:44:19Meeting booked; sales lead notified
Services
From AI that answers to AI that runs the work.
Every service is built around the way your business works and connected to the systems you run. They build on each other, so you can start with one.
- 01 · Answer
AI Assistants
They answer.
- Customers on your website and WhatsApp
- Staff, from your own documents
- Hand over when a person is needed
- 02 · Act
AI Agents
They act.
- Check your systems
- Take the actions you allow
- Escalate the rest
- 03 · Connect
AI Automation
They connect the work.
- Carry work between systems
- Create records and follow-ups
- Wait for the approvals you set
- 04 · Own a role
AI Employees
They perform a role.
- Sales, support, recruitment, operations and research
- Work a queue and report what they did
- Bring you what needs a person
- Channel
Voice AI
Every call becomes useful.
- Answer and understand calls
- Book, update and route
- Bring in a person when it should
- Build
Custom AI Software
Built around your work.
- Applications, portals and dashboards
- Knowledge and search systems
- Integrations with what you run
- 05 · OrchestrateConceptA product concept shown to explain the direction. It is not an available capability.
Jarvis
One intelligence. Every workflow.
- Coordinates the other AI services across your business
- Brings you only what needs you
Every service connects to the systems you already run, inside the controls you set.How it connectsThe controls you keep
AI workforce
Meet your AI workforce.
Each AI employee is built around a role in your business: the work it takes on, the tools it may use and the moments a person decides.
1 of 5
Sales employee
Finds, qualifies and follows up leads, and keeps your CRM current.
NowLead received from the website
- Tasks today
- 142
- Qualified
- 38
- Meetings
- 11
How it works
- 01FindInternalNew leads arrive from your website, WhatsApp and campaigns.
- 02ResearchInternalIt looks up the company and its needs in the sources you approve.
- 03QualifyInternalIt scores each lead against your criteria.
- 04ContactTalks to peopleIt replies on the lead's own channel, in your tone.
- 05Follow upTalks to peopleIt follows up on schedule and books meetings.
- 06Update CRMUpdates a systemEvery step is written back to your CRM.
- 01FindInternalNew leads arrive from your website, WhatsApp and campaigns.
- 02ResearchInternalIt looks up the company and its needs in the sources you approve.
- 03QualifyInternalIt scores each lead against your criteria.
- 04ContactTalks to peopleIt replies on the lead's own channel, in your tone.
- 05Follow upTalks to peopleIt follows up on schedule and books meetings.
- 06Update CRMUpdates a systemEvery step is written back to your CRM.
Where a person decides
A person approves pricing, discounts and anything that commits the company.
- CRM
- Calendar
- 09:47CRM updated; meeting booked
- 09:40Reply detected: Tuesday works
- 09:33WhatsApp sent with two meeting times
- 09:26Qualified: matches your criteria
- 09:19Research complete: 40 staff, Riyadh
- 09:12Lead received from the website
Support employee
Answers customers, resolves what policy allows and escalates the rest with context.
NowMessage received on WhatsApp
- Conversations
- 214
- Resolved
- 171
- Escalated
- 9
How it works
- 01ListenInternalMessages and calls arrive on every channel you connect.
- 02UnderstandInternalIt works out what the customer needs and how urgent it is.
- 03RetrieveInternalIt finds the order, the booking or the policy that applies.
- 04ResolveTalks to peopleIt takes the actions your policy allows and confirms them.
- 05EscalateNeeds approvalAnything outside policy goes to a person, with the full context.
- 06DocumentUpdates a systemEach case is recorded in your help desk.
- 01ListenInternalMessages and calls arrive on every channel you connect.
- 02UnderstandInternalIt works out what the customer needs and how urgent it is.
- 03RetrieveInternalIt finds the order, the booking or the policy that applies.
- 04ResolveTalks to peopleIt takes the actions your policy allows and confirms them.
- 05EscalateNeeds approvalAnything outside policy goes to a person, with the full context.
- 06DocumentUpdates a systemEach case is recorded in your help desk.
Where a person decides
Refunds, credits and anything outside policy go to a person.
- Help desk
- ERP
- Knowledge base
- 09:47Case logged in the help desk
- 09:40Refund request passed to a supervisor
- 09:33Delivery moved to Saturday
- 09:26Order A-1042 found
- 09:19Need: change a delivery date
- 09:12Message received on WhatsApp
Recruitment employee
Sources and screens candidates, arranges interviews and keeps your hiring system up to date.
Now18 new applicants for Site Engineer
- Screened
- 86
- Shortlisted
- 14
- Interviews
- 6
How it works
- 01SourceInternalIt gathers applicants from the channels you use.
- 02ScreenInternalIt checks each applicant against the role's requirements.
- 03ContactTalks to peopleIt messages candidates with next steps.
- 04ScheduleTalks to peopleIt books interviews in the hiring team's calendars.
- 05Update ATSUpdates a systemEvery step is recorded in your applicant tracking system.
- 01SourceInternalIt gathers applicants from the channels you use.
- 02ScreenInternalIt checks each applicant against the role's requirements.
- 03ContactTalks to peopleIt messages candidates with next steps.
- 04ScheduleTalks to peopleIt books interviews in the hiring team's calendars.
- 05Update ATSUpdates a systemEvery step is recorded in your applicant tracking system.
Where a person decides
A person makes every shortlisting and hiring decision.
- ATS
- Calendar
- 09:40ATS updated for 18 candidates
- 09:33Interview booked for Monday, 10:00
- 09:26Shortlisted candidates contacted
- 09:19Screened against requirements
- 09:1218 new applicants for Site Engineer
Operations employee
Watches operations, coordinates the response and reports what happened.
NowChiller alarm at Building C
- Requests handled
- 64
- Exceptions
- 7
- Reports
- 3
How it works
- 01MonitorInternalIt watches requests, schedules and system signals.
- 02AnalyseInternalIt spots what needs action and how urgent it is.
- 03CoordinateTalks to peopleIt assigns work to the right team or contractor.
- 04ExecuteUpdates a systemIt carries out the steps within agreed limits.
- 05ReportTalks to peopleIt sends a clear summary of what was done.
- 01MonitorInternalIt watches requests, schedules and system signals.
- 02AnalyseInternalIt spots what needs action and how urgent it is.
- 03CoordinateTalks to peopleIt assigns work to the right team or contractor.
- 04ExecuteUpdates a systemIt carries out the steps within agreed limits.
- 05ReportTalks to peopleIt sends a clear summary of what was done.
Where a person decides
Actions above agreed limits wait for a supervisor.
- Maintenance system
- ERP
- 09:40Shift summary sent to the supervisor
- 09:33Work order WO-2307 opened
- 09:26Technician assigned: 45 minutes away
- 09:19Priority: high, tenants affected
- 09:12Chiller alarm at Building C
Research employee
Searches, analyses and turns what it finds into a brief your team can use.
NowTender notices searched: 3 sources
- Sources reviewed
- 57
- Findings
- 12
- Briefs
- 2
How it works
- 01SearchInternalIt searches the sources you approve, internal and public.
- 02AnalyseInternalIt compares what it finds and checks it.
- 03SynthesiseInternalIt writes the findings up with their sources.
- 04DeliverTalks to peopleIt sends the brief to the people who asked for it.
- 01SearchInternalIt searches the sources you approve, internal and public.
- 02AnalyseInternalIt compares what it finds and checks it.
- 03SynthesiseInternalIt writes the findings up with their sources.
- 04DeliverTalks to peopleIt sends the brief to the people who asked for it.
Where a person decides
A person reviews every brief before it is shared outside the team.
- Approved sources
- Document store
- 09:33Brief sent to the bids team
- 09:26Brief drafted with sources
- 09:1912 relevant tenders compared
- 09:12Tender notices searched: 3 sources
Custom employee
Build a role around a specific workflow: the work, the tools and the limits you set.
Voice AI
Every call becomes useful.
A voice agent answers, understands what the caller needs, finds the right record, takes the actions you allow, updates your systems and brings in a person when it should.
- Agent
Good afternoon, building maintenance. How can I help?
- Caller
Hi, the air conditioning in my apartment has stopped working.
- Agent
I'm sorry about that. I can see you're in unit 14B. Is the unit showing an error, or leaking any water?
- Caller
It's dripping, and there's water on the floor.
- Agent
I've booked a technician for today between 4 and 6 pm. Because of the water, I've also alerted the on-call supervisor, who will call you shortly. Please switch the unit off until then.
- Caller
Thank you, that's great.
- Air-conditioning faultMaintenance request, Done
- Caller matched by phone numberUnit 14B, Tower 2, Done
- Asset history checkedServiced 4 months ago, Done
- Water leak: urgentOn-call supervisor alerted, With a person
- Technician booked, today 4 to 6 pmAllowed action, Done
- Work order WO-2291 createdMaintenance system, Done
Simulated outcome
- Work order WO-2291 created in the maintenance system
- Technician booked for today, 4 to 6 pm
- On-call supervisor alerted about the water leak
- Call summary saved to the tenant's record
Automation
Automate the work between systems.
Explore a typical workflow, then choose how far the AI may go on its own. Nothing leaves your systems without the controls you set.
AI does the work. A person approves before anything leaves your systems.
The point where a person decides before anything goes out.
Approves what goes out
Jarvis · Concept
One intelligence. Every workflow.
Jarvis is our concept for a single intelligence that sees across your business, hands work to the right AI roles and brings you only what needs you.
Jarvis is a product concept. This shows how it is designed to work, not a live system.
Good morning.
What would you like me to handle?
Interactive demo: the activity is simulated, and no action is taken in any real system.
- 12leads need attention.Sales agent
- 4documents need approval.Document agent
- 3maintenance requests need review.Operations agent
- 2candidates are ready for interview.Recruitment agent
- Sales agentWaiting
- Document agentWaiting
- Operations agentWaiting
- Recruitment agentWaiting
Industries
Built for the work your industry runs on.
Choose an industry to see where AI takes on the work: the workflow, the use cases, the AI employee and the systems it connects to.
Keep equipment and crews moving. AI triages faults, finds the right procedure and prepares the work order. People approve anything that touches safety.
Explore Industrial & EnergyExample workflow
- Equipment alertSensor or field report, Done
- Triage the faultSeverity and likely cause, Done
- Check the historyManuals and past work orders, Done
- Safety sign-offA supervisor decides, Needs approval
- Work order issuedCrew and parts booked, Waiting
- Equipment alertSensor or field report, Done
- Triage the faultSeverity and likely cause, Done
- Check the historyManuals and past work orders, Done
- Safety sign-offA supervisor decides, Needs approval
- Work order issuedCrew and parts booked, Waiting
Use cases
- Fault triageAlarms and field reports are read, ranked by severity and routed to the right team with the context they need.
- Procedure lookupTechnicians ask in plain language and get the relevant section of the manual or permit procedure, with the source cited.
- Shift handoverOpen jobs, incidents and pending approvals are summarised for the next shift, so nothing is lost between crews.
AI employee
Maintenance coordinator
- 01Reads alerts and field reports
- 02Checks the equipment history
- 03Drafts the work order
- 04Books the crew and parts
Works with
- ERP and operations
- Data and knowledge
- Messaging and calls
Keep projects on programme. AI tracks documents, requests for information and site reports, chases what is late and flags what needs an engineer's decision.
Explore Construction & EngineeringExample workflow
- Site reportDaily report or RFI, Done
- Extract the issuesDelays, risks and requests, Done
- Match to the programmeSchedule and document register, Done
- Engineer reviewA person decides on changes, Needs approval
- Actions assignedOwners and due dates, Waiting
- Site reportDaily report or RFI, Done
- Extract the issuesDelays, risks and requests, Done
- Match to the programmeSchedule and document register, Done
- Engineer reviewA person decides on changes, Needs approval
- Actions assignedOwners and due dates, Waiting
Use cases
- Document controlSubmittals and drawings are checked against the register, revisions are tracked and reviewers are reminded before deadlines slip.
- RFI follow-upOpen requests are tracked across consultants and subcontractors, with reminders and a clear view of what is blocking work.
- Daily reportingSite updates from messages and forms become one consistent daily report: progress, issues and photos in one place.
AI employee
Project coordinator
- 01Reads site reports and RFIs
- 02Matches them to the programme
- 03Chases overdue responses
- 04Prepares the weekly summary
Works with
- Documents and files
- Data and knowledge
- Messaging and calls
Answer every request and keep sites running. AI takes tenant calls and messages, raises work orders and dispatches technicians, and hands urgent faults to a person.
Explore Facility ManagementExample workflow
- Tenant requestCall, WhatsApp or portal, Done
- Understand the issueLocation, asset and urgency, Done
- Raise the work orderMaintenance system, Done
- Urgent? A person decidesLeaks, power, safety, Needs approval
- Technician bookedTenant kept informed, Waiting
- Tenant requestCall, WhatsApp or portal, Done
- Understand the issueLocation, asset and urgency, Done
- Raise the work orderMaintenance system, Done
- Urgent? A person decidesLeaks, power, safety, Needs approval
- Technician bookedTenant kept informed, Waiting
Use cases
- A front desk on every channelRequests by phone, WhatsApp or the portal are understood, logged and acknowledged at any hour.
- Planned maintenanceSchedules are tracked, technicians are reminded and completion evidence is collected, so every job closes properly.
- Contractor coordinationJobs go to the right contractor, progress is chased and invoices are matched to the work completed.
AI employee
Helpdesk coordinator
- 01Answers calls and messages
- 02Raises the work order
- 03Dispatches the technician
- 04Updates the tenant
Works with
- Messaging and calls
- ERP and operations
- Calendars
Fill roles faster and keep people deployed. AI screens applications, tracks documents and schedules interviews. Recruiters make every hiring decision.
Explore Recruitment & WorkforceExample workflow
- New applicationPortal, email or WhatsApp, Done
- Screen against the roleSkills, certificates, availability, Done
- Check documentsPassport, visa and certificates, Done
- Recruiter shortlistA person decides, Needs approval
- Interview bookedCandidate confirmed, Waiting
- New applicationPortal, email or WhatsApp, Done
- Screen against the roleSkills, certificates, availability, Done
- Check documentsPassport, visa and certificates, Done
- Recruiter shortlistA person decides, Needs approval
- Interview bookedCandidate confirmed, Waiting
Use cases
- Screening at volumeApplications are read against the role's requirements and summarised, so recruiters review a ranked shortlist instead of every CV.
- Document trackingCertificates, visas and medicals are tracked with their expiry dates, and candidates are asked for whatever is missing.
- Deployment updatesPlaced workers and clients get timely updates on mobilisation, timesheets and renewals on the channels they already use.
AI employee
Recruitment coordinator
- 01Screens applications
- 02Checks documents and expiry dates
- 03Schedules interviews
- 04Keeps candidates informed
Works with
- Data and knowledge
- Messaging and calls
- Calendars
Put AI to work across departments. Sales, support, finance and HR get AI roles that work inside their systems, under the controls you set.
Explore EnterpriseExample workflow
- Inbound leadWeb form or email, Done
- Qualify the leadFit, budget and timing, Done
- Update the CRMRecord and next step, Done
- Approve the offerPricing above a threshold, Needs approval
- Meeting bookedAccount owner notified, Waiting
- Inbound leadWeb form or email, Done
- Qualify the leadFit, budget and timing, Done
- Update the CRMRecord and next step, Done
- Approve the offerPricing above a threshold, Needs approval
- Meeting bookedAccount owner notified, Waiting
Use cases
- Sales follow-upEvery inbound lead is answered, qualified and followed up, with the CRM kept current and meetings booked for the team.
- Internal knowledgeEmployees ask about policies, processes and products and get answers grounded in your own documents, with sources.
- Finance operationsInvoices and purchase orders are read, matched and routed for approval, with exceptions flagged to the finance team.
AI employee
Sales development representative
- 01Answers new leads
- 02Qualifies fit and timing
- 03Updates the CRM
- 04Books the meeting
Works with
- CRM
- Documents and files
- Custom systems and APIs
Heritage
Built around real work.
Allied Star works in engineering, workforce, equipment and facility operations. Murunah starts from that operational understanding: how work actually moves, who approves what and which records matter. Then it builds AI to fit.
Heritage, not proof: these are Allied Star's own operations. They are not Murunah clients or AI projects.
About MurunahYour first AI employee
What should your AI do next?
Choose the work, where it happens and how far AI may go on its own. You get a concept for your first AI employee, ready to scope in your assessment.
Sales employee
AI does the work. A person approves anything that leaves your systems.
- CRM
- Lead qualification
- Follow-up
- Meeting scheduling
- WhatsApp conversations
- System updates
- 01WhatsApp message receivedAutomatic
- 02Qualify against your criteriaAutomatic
- 03Reply with meeting timesNeeds approval
- 04Update the CRMAutomatic
Illustrative concept, scoped in your assessment.
Build this with Murunah